Some days owning an e-commerce business is easy and others it's very, very hard. So hard, in fact, that you want help in order to acheive the best results. There's nothing wrong with wanting or needing help. The only thing wrong would be if you don't know what kind of help to enlist. For store owners, their help comes in the form of various marketing techniques. Marketing is at the crux of every retail or commerce business structure. One cannot …

There are ways to be successful in your line of work and there are ways to fail. There are so many moving parts to being in ecommerce that it might seem like it's impossible to win in this field. Everything in ecommerce takes time, but it's worth it in the end. But what's the endgame for you? To be successful? Well, how do you measure success? For many, success is equivalent to how many sales are made. This is totally …

In case you were otherwise unaware, Instagram has become a huge marketing giant. So much of a giant, in fact, that its marketing has increased to the tune of 2 million advertisers. While that can seem superfluous and oversaturated, rest assured it's actually pretty good. In fact, Instagram can boast that 75% of all users take action after viewing the post of a business. Coupled with the fact that 50% of all users follow at least one business on Instagram, …

As an e-commerce store owner, it can be pretty hard out there. There are so many factors that determine success and so many millions of ways to attempt to achieve it that you might not be entirely sure of the best way to go about getting it. In theory getting followers, or increasing sales, or optimizing SEO may seem like it'll be a home run. In theory? Not so much. In fact, sometimes it may seem so hard to attain …

Building a solid customer base is something any e-commerce store should strive to do. Otherwise, how do you plan on growing? Ask yourself, where would you be without your customers? Where would any store be without its customers? In a world of trouble, that's where. And it isn't enough just to have customers, you must have returning customers above all else. New customers can be a flash in the pan, but your customers who return are your bread and butter. …