I'm guilty. I'm not going to lie about it. I have been one of those shoppers who abandon their carts during the checkout process. I’ve done it multiple times and it’s possible that I will never stop. But guess what? I’m not alone.

Nearly 70% of consumers abandon their carts during the checkout process. That’s a steep number! If you were to calculate the amount of the consumers who visit your site and subsequently abandon their carts, I’m sure that …