There is no way around it. As often as many store owners try to avoid it, back orders can happen to the best of them. It's unavoidable when a particular product may be extremely popular. While this may seem like a good thing for your profits, it can also spell bad news for you as a store owner. Most consumers don't want to wait for anything and hardly anyone subscribe to delayed gratification. That doesn't mean that an instance of …

There is absolutely no way around it. People are extremely visual creatures. This becomes even more true when it comes to online shopping. Because we cannot see the products in person or experience them, it is critical for the customer to be able to trust that they can see the product in enough detail. Speaking from personal experience, I have totally forgone getting a product if the pictures weren't available or up to par. Clearly, you don't want this to …

As an e-commerce store owner, you're thinking of all of the year-end things you need to do, I'm sure. One thing plaguing you is what to do with all of this excess inventory you possess. You may have a few items left over from a time earlier in the year that didn't sell too well to being with. Or perhaps you simply ordered too many of them and the supply was greater than the demand. Maybe you're just making room …

As an e-commerce store owner, it can be pretty hard out there. There are so many factors that determine success and so many millions of ways to attempt to achieve it that you might not be entirely sure of the best way to go about getting it. In theory getting followers, or increasing sales, or optimizing SEO may seem like it'll be a home run. In theory? Not so much. In fact, sometimes it may seem so hard to attain …

Building a solid customer base is something any e-commerce store should strive to do. Otherwise, how do you plan on growing? Ask yourself, where would you be without your customers? Where would any store be without its customers? In a world of trouble, that's where. And it isn't enough just to have customers, you must have returning customers above all else. New customers can be a flash in the pan, but your customers who return are your bread and butter. …