Everybody knows Facebook and everybody knows ads. Everybody knows Facebook ads are eerily accurate in what they advertise. You'd be right to wonder how they do it. Aside from us living in an Orwellian era where most everything we do is visible to almost anyone who cares to take a look, the way those ads are done is quite simple. Facebook pixels.

What is Facebook Pixels?

Simply put, Facebook Pixels is an analytical tool used to track a consumer's actions …