Think about what makes you buy a product. There are always a great many contributing factors, but what's the biggest? Is it when the products are described in the simplest of fashions? I'd be willing to bet not. Just as we need visual representation when browsing a product, so too do we need a quality description of said product. Anyone can see the blue coat on your site so there's no need to describe to us that it's a blue …

It goes without saying that one of the goals of running an e-commerce store is to generate revenue. Of course, you do it because you love it, but you want to make money off of it too, right? That's the whole point: to generate income on your terms and be your own boss. It's a dream come true! Unfortunately, it isn't always as easy as all that. Generating revenue for your business takes work and sometimes seems an impossible feat. …

I'm guilty. I'm not going to lie about it. I have been one of those shoppers who abandon their carts during the checkout process. I’ve done it multiple times and it’s possible that I will never stop. But guess what? I’m not alone.

Nearly 70% of consumers abandon their carts during the checkout process. That’s a steep number! If you were to calculate the amount of the consumers who visit your site and subsequently abandon their carts, I’m sure that …