It's happened to all of us. You've pulled up a page and it's loading...loading...still loading. And what happens next? You probably get a notification about a script error that's causing the page to run too slow, causing you to give up and exit the page. Sure, you've been on the receiving end of this but do you, as an ecommerce store owner, want to be on the sending end of it?

The easy, and obvious, answer is no.

We all …