In your quest to be the best, a few things can fall by the wayside. When you're trying to make your site visible, when you're trying to increase sales, there's one thing at the base of all of that and you cannot forget that base. Your base is, obviously, your customers. You cannot forget about them. You're probably thinking, "How can I forget my customers? I need them if I want to meet my sales goals." That is not what …

There are ways to be successful in your line of work and there are ways to fail. There are so many moving parts to being in ecommerce that it might seem like it's impossible to win in this field. Everything in ecommerce takes time, but it's worth it in the end. But what's the endgame for you? To be successful? Well, how do you measure success? For many, success is equivalent to how many sales are made. This is totally …

In case you were otherwise unaware, Instagram has become a huge marketing giant. So much of a giant, in fact, that its marketing has increased to the tune of 2 million advertisers. While that can seem superfluous and oversaturated, rest assured it's actually pretty good. In fact, Instagram can boast that 75% of all users take action after viewing the post of a business. Coupled with the fact that 50% of all users follow at least one business on Instagram, …

It almost goes without saying that one of the main goals of running an e-commerce site is to increase sales and be successful. In this day and age, though, it can be a little difficult to manage such a feat. With the need to maintain visibility, be alluring, and increase profits, among other things, it may seem like you're working with the cards stacked against you. Chances are, you know the deal and you want to give yourself as many …

There is no way around it. As often as many store owners try to avoid it, back orders can happen to the best of them. It's unavoidable when a particular product may be extremely popular. While this may seem like a good thing for your profits, it can also spell bad news for you as a store owner. Most consumers don't want to wait for anything and hardly anyone subscribe to delayed gratification. That doesn't mean that an instance of …