Having the right supplier is a critical facet in the diamond that is your e-commerce business. For all intents and purposes, think of a supplier as your business partner. In effect, they are and having the right, or wrong, one can make or break your business. You've probably given some thought to whether or not you need a supplier of any kind and found that yeah, you do. Honestly, it makes things a lot easier when you have someone to …

Think about what makes you buy a product. There are always a great many contributing factors, but what's the biggest? Is it when the products are described in the simplest of fashions? I'd be willing to bet not. Just as we need visual representation when browsing a product, so too do we need a quality description of said product. Anyone can see the blue coat on your site so there's no need to describe to us that it's a blue …

There is absolutely no way around it. People are extremely visual creatures. This becomes even more true when it comes to online shopping. Because we cannot see the products in person or experience them, it is critical for the customer to be able to trust that they can see the product in enough detail. Speaking from personal experience, I have totally forgone getting a product if the pictures weren't available or up to par. Clearly, you don't want this to …

As an e-commerce store owner, it can be pretty hard out there. There are so many factors that determine success and so many millions of ways to attempt to achieve it that you might not be entirely sure of the best way to go about getting it. In theory getting followers, or increasing sales, or optimizing SEO may seem like it'll be a home run. In theory? Not so much. In fact, sometimes it may seem so hard to attain …

Building a solid customer base is something any e-commerce store should strive to do. Otherwise, how do you plan on growing? Ask yourself, where would you be without your customers? Where would any store be without its customers? In a world of trouble, that's where. And it isn't enough just to have customers, you must have returning customers above all else. New customers can be a flash in the pan, but your customers who return are your bread and butter. …