Influencer Marketing 101 for Ecommerce Entrepreneurs

“I’m Snapchat famous” a girl once told me with all seriousness. I laughed it off thinking, “There’s no such thing as ‘Snapchat famous’ and even if there were, it’s a stupid concept.” I believed it was a made-up term that the girl used to validate herself, one almost as absurd as “Instagram famous.” I wasn’t judging her, I just couldn’t fathom a world where people were as famous as celebrities just for having the right following on a social media ...

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