Millennials are the largest generation in American history according to Forbes. That’s a great marketing opportunity. As they are the largest generation, they will also be comprising the bulk of commerce in our present day and age. They have been reshaping our economy and culture to the tune of technology and convenience. If you’re a burgeoning ecommerce site, you’ll want to keep that little tidbit in mind when it comes to shaping your site. To neglect this generation could be …

Shopify recently added a new field called "Cost per item" in the Shopify Admin's product variant page. This is something that we definitely know Shopify merchants have been asking for and they previously had to resort to using Metafields to get this information into their Shopify store.

We're happy to announce that this field can also now be exported using EZ Exporter!

The product cost field can be included both in the Product export and Order export:

• Product export: …

We've recently added a test mode to EZ Importer, which allows you to mark your orders as test orders during import. Shopify allows you to create test orders in their system which will prevent your orders from being treated as real orders. This means they wont show up in the reports and analytics sections and it will put your payment gateway in test mode. To import your orders as test orders, click the "Import as test orders" checkbox on …

Shopify released an update just a few days ago to allow merchants to enter the per item cost of a product variant in the Shopify admin. This is definitely something we know many Shopify merchants had been asking for so they can calculate COGS (Cost of Goods Sold) and profit margins.

Before this update, the only way to store this data in Shopify was to use Metafields. However, since Shopify doesn't have their own metafields editor, the merchant will …

“I’m Snapchat famous” a girl once told me with all seriousness. I laughed it off thinking, “There’s no such thing as ‘Snapchat famous’ and even if there were, it’s a stupid concept.” I believed it was a made-up term that the girl used to validate herself, one almost as absurd as “Instagram famous.” I wasn’t judging her, I just couldn’t fathom a world where people were as famous as celebrities just for having the right following on a social media …