Understanding Your Marketing Funnel

There are ways to be successful in your line of work and there are ways to fail. There are so many moving parts to being in ecommerce that it might seem like it's impossible to win in this field. Everything in ecommerce takes time, but it's worth it in the end. But what's the endgame for you? To be successful? Well, how do you measure success? For many, success is equivalent to how many sales are made. This is totally …

Read more

7 Ways to Use Instagram to Market Your Products

In case you were otherwise unaware, Instagram has become a huge marketing giant. So much of a giant, in fact, that its marketing has increased to the tune of 2 million advertisers. While that can seem superfluous and oversaturated, rest assured it's actually pretty good. In fact, Instagram can boast that 75% of all users take action after viewing the post of a business. Coupled with the fact that 50% of all users follow at least one business on Instagram, …

Read more

How to Manage Inventory Across Multiple Sites

It almost goes without saying that one of the main goals of running an e-commerce site is to increase sales and be successful. In this day and age, though, it can be a little difficult to manage such a feat. With the need to maintain visibility, be alluring, and increase profits, among other things, it may seem like you're working with the cards stacked against you. Chances are, you know the deal and you want to give yourself as many …

Read more

3 Ways to Better Manage Back Orders

There is no way around it. As often as many store owners try to avoid it, back orders can happen to the best of them. It's unavoidable when a particular product may be extremely popular. While this may seem like a good thing for your profits, it can also spell bad news for you as a store owner. Most consumers don't want to wait for anything and hardly anyone subscribe to delayed gratification. That doesn't mean that an instance of …

Read more

Choosing the Right Supplier

Having the right supplier is a critical facet in the diamond that is your e-commerce business. For all intents and purposes, think of a supplier as your business partner. In effect, they are and having the right, or wrong, one can make or break your business. You've probably given some thought to whether or not you need a supplier of any kind and found that yeah, you do. Honestly, it makes things a lot easier when you have someone to …

Read more