I'm still guilty of it and I'm sure many others still are too. You may even be guilty of it. The "it" I'm referring to is cart abandonment.There are countless ways to avoid this happening, some of which I have covered in the past. It still happens, but hopefully it's happening less than it did previously.

I may have mentioned before that nearly 70% of all consumers abandon their carts at one point or another during the checkout process. …

Visibility is as important to your business as making a profit, if not more so. At the risk of sounding like my mother, if I've said it once I've said it a thousand times. If you're not ensuring the visibility of your page on search engines like Google, which is the king of all search engines, then you're making your job that much more difficult. Search engine optimization (SEO) is half of the battle for most companies, but it's far …

As an ecommerce store owner, customers are your world. Actually, they're the sun around which much of your success revolves. Am I right? So, it would make sense that you would want to do everything within your power to make sure that your customers are pleased with not only their purchased products, but also their support. This can seem like a daunting task at times. Some of us may want to pour all of our resources into ensuring that our …

Every site wants have a loyal fan base, right? The best way to ensure that your site experiences growth is to make sure you retain consumers. So, how is it done? Well, it's really not that difficult. Just give various incentives to get your customers to come back for more. Customer retention is probably one of the easier facets of a company. As long as you show that your customers are valued, they will continue to come where they are …

Everybody knows Facebook and everybody knows ads. Everybody knows Facebook ads are eerily accurate in what they advertise. You'd be right to wonder how they do it. Aside from us living in an Orwellian era where most everything we do is visible to almost anyone who cares to take a look, the way those ads are done is quite simple. Facebook pixels.

What is Facebook Pixels?

Simply put, Facebook Pixels is an analytical tool used to track a consumer's actions …