So, you just opened an ecommerce store?

That's fantastic!

I'm guessing you might be a little overwhelmed and unsure where to begin. How do you spread the word? How do you increase your site's SEO (search engine optimization)? There are a lot of questions to ask and oftentimes not enough answers to go around. One helpful thing that would be helpful for you as a new ecommerce store owner is link building. What's link building? Well, it's simple. At the …

It's happened to all of us. You've pulled up a page and it's loading...loading...still loading. And what happens next? You probably get a notification about a script error that's causing the page to run too slow, causing you to give up and exit the page. Sure, you've been on the receiving end of this but do you, as an ecommerce store owner, want to be on the sending end of it?

The easy, and obvious, answer is no.

We all …

I'm guilty. I'm not going to lie about it. I have been one of those shoppers who abandon their carts during the checkout process. I’ve done it multiple times and it’s possible that I will never stop. But guess what? I’m not alone.

Nearly 70% of consumers abandon their carts during the checkout process. That’s a steep number! If you were to calculate the amount of the consumers who visit your site and subsequently abandon their carts, I’m sure that …

The internet sure does like to make things easy. Particularly, Instagram makes things easy. Instagram is an ecommerce store owner’s best friend and it is a huge platform to spread your ecommerce business. Almost everyone is on Instagram and it’s not surprising why─it’s great for enjoying some visually stunning pieces of photography. Because the social media giant is an expert at using the visual senses to grasp one’s attention, it takes advertising and marketing to an entirely different level. It’s …

Millennials are the largest generation in American history according to Forbes. That’s a great marketing opportunity. As they are the largest generation, they will also be comprising the bulk of commerce in our present day and age. They have been reshaping our economy and culture to the tune of technology and convenience. If you’re a burgeoning ecommerce site, you’ll want to keep that little tidbit in mind when it comes to shaping your site. To neglect this generation could be …