“I’m Snapchat famous” a girl once told me with all seriousness. I laughed it off thinking, “There’s no such thing as ‘Snapchat famous’ and even if there were, it’s a stupid concept.” I believed it was a made-up term that the girl used to validate herself, one almost as absurd as “Instagram famous.” I wasn’t judging her, I just couldn’t fathom a world where people were as famous as celebrities just for having the right following on a social media …

Let’s talk logistics.

You’re an ecommerce store, right? So fulfilling orders is at the crux of everything you do. The success of your business hinges upon it. This is something that can make or break you. Having inventory and fulfilling orders is probably just as important as being visible on google, if not more so. I’m willing to argue. It’s utterly paramount to be visible on Google, as I have said many times over, but being able to fulfill your …