Understanding Your Marketing Funnel

There are ways to be successful in your line of work and there are ways to fail. There are so many moving parts to being in ecommerce that it might seem like it's impossible to win in this field. Everything in ecommerce takes time, but it's worth it in the end. But what's the endgame for you? To be successful? Well, how do you measure success? For many, success is equivalent to how many sales are made. This is totally …

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Google Analytics and You

By this point in time we should all have conceded to the fact that Google in almost any form is exceedingly helpful when trying to run an online business. Whether it’s helping us determine the trends we may want to use or helping us with our site’s search engine optimization, Google can do no wrong. In fact, it’s always right and to not take advantage of Google and its tools would be folly. There are countless tools that you …

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YouTube as an SEO Strategy for Your Ecommerce Business

Visibility is as important to your business as making a profit, if not more so. At the risk of sounding like my mother, if I've said it once I've said it a thousand times. If you're not ensuring the visibility of your page on search engines like Google, which is the king of all search engines, then you're making your job that much more difficult. Search engine optimization (SEO) is half of the battle for most companies, but it's far …

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Link Building Strategies for New Ecommerce Stores

So, you just opened an ecommerce store?

That's fantastic!

I'm guessing you might be a little overwhelmed and unsure where to begin. How do you spread the word? How do you increase your site's SEO (search engine optimization)? There are a lot of questions to ask and oftentimes not enough answers to go around. One helpful thing that would be helpful for you as a new ecommerce store owner is link building. What's link building? Well, it's simple. At the …

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The Google Search Console and How It Can Benefit Your Ecommerce Store

Everyone has heard of Google and almost everyone uses it on a regular basis. “Google it” is a phrase used with increasing frequency, so it would stand to reason that one would want their site to be accessible and optimized to be compatible with Google. Search Engine Optimization is the first step in the process. SEO, in case you didn’t know, is a means of increasing web traffic and visibility within search engines, most particularly Google. Google uses many algorithms …

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