Understanding Your Marketing Funnel

There are ways to be successful in your line of work and there are ways to fail. There are so many moving parts to being in ecommerce that it might seem like it's impossible to win in this field. Everything in ecommerce takes time, but it's worth it in the end. But what's the endgame for you? To be successful? Well, how do you measure success? For many, success is equivalent to how many sales are made. This is totally …

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EZ Exporter: June 2020 Updates

Below is a list of smaller updates we've pushed this month to our Shopify data export app, EZ Exporter.

New field: total_tip_received

Shopify added an online tipping option for web orders last month, which merchants can add to the checkout page. This option used to be only available through Shopify POS.

In EZ Exporter, you can now select a field called total_tip_received. This field is also available in the Custom Filters and the Grouping and …

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Google Sheets Tip: Generate a Comma-Separated List of Values From a Column

Using a comma-separated list of values is a fairly common format when entering multiple values as input to a form. You might have already encountered this while managing an ad campain where you can enter a list of keywords or when needing to send a marketing email to multiple recipients.

If you already have a spreadsheet where you maintain these types of data as rows in a column, you may be wondering whether there's an easy way to convert …

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EZ Exporter Update: Backing Up Specific Export Profiles and Data Settings

We've just pushed a small update to our EZ Exporter app to allow our users to back up specific Export Profiles and Data Settings which can be restored to another Shopify store.

Previously, we only had options to back up all Export Profiles and/or all Data Settings, which works fine in many cases where a Shopify merchant needs to duplicate export templates from one store to another.

However, we've gotten a request recently from one of our customers …

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7 Ways to Use Instagram to Market Your Products

In case you were otherwise unaware, Instagram has become a huge marketing giant. So much of a giant, in fact, that its marketing has increased to the tune of 2 million advertisers. While that can seem superfluous and oversaturated, rest assured it's actually pretty good. In fact, Instagram can boast that 75% of all users take action after viewing the post of a business. Coupled with the fact that 50% of all users follow at least one business on Instagram, …

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