Influencer Marketing 101 for Ecommerce Entrepreneurs

“I’m Snapchat famous” a girl once told me with all seriousness. I laughed it off thinking, “There’s no such thing as ‘Snapchat famous’ and even if there were, it’s a stupid concept.” I believed it was a made-up term that the girl used to validate herself, one almost as absurd as “Instagram famous.” I wasn’t judging her, I just couldn’t fathom a world where people were as famous as celebrities just for having the right following on a social media …

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EZ Exporter: Option to Never Use Quotes in Shopify CSV Exports

By default, EZ Exporter uses "minimal quoting" when exporting Shopify data to CSV. This means that quotes will only be added to the fields if the data contains characters that could break the CSV parsing, such as line breaks/newline characters or a character that conflicts with the data separator/delimiter.

For example, if you're using semicolons as the delimiter and a field data also contains a semicolon, then this field will be automatically enclosed with quotes when the CSV file is …

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Things to Think About Before Choosing a Third Party Logistics (3PL) Provider

Let’s talk logistics.

You’re an ecommerce store, right? So fulfilling orders is at the crux of everything you do. The success of your business hinges upon it. This is something that can make or break you. Having inventory and fulfilling orders is probably just as important as being visible on google, if not more so. I’m willing to argue. It’s utterly paramount to be visible on Google, as I have said many times over, but being able to fulfill your …

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EZ Importer: Line Item Quantity Can No Longer Be Less Than 1

As of October 28, 2018 Shopify will no longer allow you to import orders that have a line item quantity less than 1. They are making the change to ensure consistency throughout their platform as they do not allow orders with a line item quantity of less than 0 to be fulfilled.

In order to comply with the changes we have recently released a new validation rule that throws an error if your order has a line item quantity less …

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The Google Search Console and How It Can Benefit Your Ecommerce Store

Everyone has heard of Google and almost everyone uses it on a regular basis. “Google it” is a phrase used with increasing frequency, so it would stand to reason that one would want their site to be accessible and optimized to be compatible with Google. Search Engine Optimization is the first step in the process. SEO, in case you didn’t know, is a means of increasing web traffic and visibility within search engines, most particularly Google. Google uses many algorithms …

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