“I’m Snapchat famous” a girl once told me with all seriousness. I laughed it off thinking, “There’s no such thing as ‘Snapchat famous’ and even if there were, it’s a stupid concept.” I believed it was a made-up term that the girl used to validate herself, one almost as absurd as “Instagram famous.” I wasn’t judging her, I just couldn’t fathom a world where people were as famous as celebrities just for having the right following on a social media …

Let’s talk logistics.

You’re an ecommerce store, right? So fulfilling orders is at the crux of everything you do. The success of your business hinges upon it. This is something that can make or break you. Having inventory and fulfilling orders is probably just as important as being visible on google, if not more so. I’m willing to argue. It’s utterly paramount to be visible on Google, as I have said many times over, but being able to fulfill your …

Everyone has heard of Google and almost everyone uses it on a regular basis. “Google it” is a phrase used with increasing frequency, so it would stand to reason that one would want their site to be accessible and optimized to be compatible with Google. Search Engine Optimization is the first step in the process. SEO, in case you didn’t know, is a means of increasing web traffic and visibility within search engines, most particularly Google. Google uses many algorithms …

So, you've started an ecommerce business. That’s great! Starting one is easy, while building a successful one is the hard part. But don’t worry--there are plenty of learning tools available for you. One of the best ways to learn is to read, read, read. Then read some more. While experience is often the best teacher, it’s best to know some critical do’s and don’ts before stepping out into the field. There are at least five books every ecommerce store owner …