These last couple of weeks, we've gotten requests from some of our customers to help them set up a Google Shopping product data feed using our EZ Exporter app. I guess it makes sense as it's now the holiday shopping season and Shopify merchants are looking for ways to increase their revenue.

It's actually not as simple as it may seem as some fields have very specific requirements in the format and it's not always obvious which field in the …

Podcasts are the wave. They are an innovative and simple way to gather or disseminate information. As an up and coming ecommerce site owner, podcasts are a great resource to have. They generally feature experts and contain interviews that shed light on vital information that you may not have considered.

Blogs and books are fantastic, but you can’t exactly read while you’re driving, walking, or doing some other mobile task that requires you to keep your eyes ahead of you. …

Millennials are the largest generation in American history according to Forbes. That’s a great marketing opportunity. As they are the largest generation, they will also be comprising the bulk of commerce in our present day and age. They have been reshaping our economy and culture to the tune of technology and convenience. If you’re a burgeoning ecommerce site, you’ll want to keep that little tidbit in mind when it comes to shaping your site. To neglect this generation could be …

Shopify recently added a new field called "Cost per item" in the Shopify Admin's product variant page. This is something that we definitely know Shopify merchants have been asking for and they previously had to resort to using Metafields to get this information into their Shopify store.

We're happy to announce that this field can also now be exported using EZ Exporter!

The product cost field can be included both in the Product export and Order export:

• Product export: …

Shopify released an update just a few days ago to allow merchants to enter the per item cost of a product variant in the Shopify admin. This is definitely something we know many Shopify merchants had been asking for so they can calculate COGS (Cost of Goods Sold) and profit margins.

Before this update, the only way to store this data in Shopify was to use Metafields. However, since Shopify doesn't have their own metafields editor, the merchant will …