It goes without saying that one of the goals of running an e-commerce store is to generate revenue. Of course, you do it because you love it, but you want to make money off of it too, right? That's the whole point: to generate income on your terms and be your own boss. It's a dream come true! Unfortunately, it isn't always as easy as all that. Generating revenue for your business takes work and sometimes seems an impossible feat. …

I'm guilty. I'm not going to lie about it. I have been one of those shoppers who abandon their carts during the checkout process. I’ve done it multiple times and it’s possible that I will never stop. But guess what? I’m not alone.

Nearly 70% of consumers abandon their carts during the checkout process. That’s a steep number! If you were to calculate the amount of the consumers who visit your site and subsequently abandon their carts, I’m sure that …

Let's face it. Being an entrepreneur in the ecommerce business is tough. There's so much work involved that you feel like you can't see the light at the end of the tunnel. Well, I'm here to tell you not to give up. It seems like a lot of work now, but it will all be worth it soon. In all honesty, I'm sure that "giving up" is not the only negative feeling that you might experience as an ecommerce entrepreneur. …

Forget diamonds and dogs. Google is your best friend. This is particularly true if you’re an entrepreneur. I’ve mentioned before how Google has various tools that will essentially do the job of increasing your website’s visibility for you. The way to best accomplish that is the Google Search Console. Honestly, though, if you think that this is the only trick that Google has up its sleeve for you, think again. There are so many other ways that Google plans …

The internet sure does like to make things easy. Particularly, Instagram makes things easy. Instagram is an ecommerce store owner’s best friend and it is a huge platform to spread your ecommerce business. Almost everyone is on Instagram and it’s not surprising why─it’s great for enjoying some visually stunning pieces of photography. Because the social media giant is an expert at using the visual senses to grasp one’s attention, it takes advertising and marketing to an entirely different level. It’s …