One way to keep track of how well your marketing campaigns are doing is by using UTM parameters. Our app EZ Exporter now supports a function for extracting individual UTM parameters and place them in separate columns in the CSV file to make it easier for you to analyze the data.

UTM parameters are basically just these additional strings that you add at the end of a URL in the format of key=value so you can parse them later …

We've been making a bunch of small improvements lately to EZ Importer. Our latest improvement is allowing you to use the same billing and shipping address when creating your data mapping. With this new option, you'll be able to save time mapping your shipping address fields with a single click.

Using Your Billing Address As Your Shipping Address

Mapping your CSV file to the proper Shopify fields can be a little overwhelming as there are so many different fields …

We've been making some small improvements here and there these last couple of weeks to our Shopify CSV exporter app, EZ Exporter.

When using the app, you'll notice some small changes to the UI and additional options as well.

More Date Filter Options

Based on customer requests, we've added a few more preset date filter options here: Last 14 Days, Last 90 Days, and Quarter to Date.

These preset dates allow for more flexibility when scheduling automated exports. Below …

Every site wants have a loyal fan base, right? The best way to ensure that your site experiences growth is to make sure you retain consumers. So, how is it done? Well, it's really not that difficult. Just give various incentives to get your customers to come back for more. Customer retention is probably one of the easier facets of a company. As long as you show that your customers are valued, they will continue to come where they are …

Everybody knows Facebook and everybody knows ads. Everybody knows Facebook ads are eerily accurate in what they advertise. You'd be right to wonder how they do it. Aside from us living in an Orwellian era where most everything we do is visible to almost anyone who cares to take a look, the way those ads are done is quite simple. Facebook pixels.

What is Facebook Pixels?

Simply put, Facebook Pixels is an analytical tool used to track a consumer's actions …