Forget diamonds and dogs. Google is your best friend. This is particularly true if you’re an entrepreneur. I’ve mentioned before how Google has various tools that will essentially do the job of increasing your website’s visibility for you. The way to best accomplish that is the Google Search Console. Honestly, though, if you think that this is the only trick that Google has up its sleeve for you, think again. There are so many other ways that Google plans …

The internet sure does like to make things easy. Particularly, Instagram makes things easy. Instagram is an ecommerce store owner’s best friend and it is a huge platform to spread your ecommerce business. Almost everyone is on Instagram and it’s not surprising why─it’s great for enjoying some visually stunning pieces of photography. Because the social media giant is an expert at using the visual senses to grasp one’s attention, it takes advertising and marketing to an entirely different level. It’s …

These last couple of weeks, we've gotten requests from some of our customers to help them set up a Google Shopping product data feed using our EZ Exporter app. I guess it makes sense as it's now the holiday shopping season and Shopify merchants are looking for ways to increase their revenue.

It's actually not as simple as it may seem as some fields have very specific requirements in the format and it's not always obvious which field in the …

Podcasts are the wave. They are an innovative and simple way to gather or disseminate information. As an up and coming ecommerce site owner, podcasts are a great resource to have. They generally feature experts and contain interviews that shed light on vital information that you may not have considered.

Blogs and books are fantastic, but you can’t exactly read while you’re driving, walking, or doing some other mobile task that requires you to keep your eyes ahead of …

We've recently implemented listening to Shopify webhooks in our app EZ Inventory. This allows our app to capture the changes from your Shopify store almost instantly (usually within just a few seconds of the change).

For example, if you change the SKU or barcode of a variant via the Shopify admin, the Shopify API will notify our servers of this change so that variant record can be updated with the latest data in our database as well.

We've had …