Shopify's official Google Shopping app stores the data in Product Metafields.

EZ Exporter can export these fields by specifying the Metafield key in the Data Settings under "Product Metafields." Please note that only the "key" is required in EZ Exporter and it's case-sensitive.

Here's a list of available Google Shopping fields that can be exported:

Manufacturer Part Number

• namespace: global
• key: MPN
• description: Manufacturer Part Number.

Google Product Type

• namespace: google
• key: google_product_type
• description: The Google product type/category.

Custom Product

• namespace: google
• key: custom_product
• description: Used to indicate a product is custom and does not have an indentifier (true or false).

Gender

• namespace: google
• key: gender
• description: Intended gender for the product (one of male, female or unisex).

Age Group

• namespace: google
• key: age_group
• description: Intended age group for the product (either adult or kids).

Adwords Grouping

• namespace: google
• key: adwords_grouping
• description: Used to group products for use in AdWords campaigns and for controlling CPC.

Adwords Labels

• namespace: google
• key: adwords_labels
• description: Used to filter products into different AdWords campaigns and for controlling CPC.

Condition

• namespace: google
• key: condition
• description: The condition of the product (one of new, used, or refurbished).

Custom Label 0

• namespace: google
• key: custom_label_0
• description: Used for Google Shopping Campaigns.

Custom Label 1

• namespace: google
• key: custom_label_1
• description: Used for Google Shopping Campaigns.

Custom Label 2

• namespace: google
• key: custom_label_2
• description: Used for Google Shopping Campaigns.

Custom Label 3

• namespace: google
• key: custom_label_3
• description: Used for Google Shopping Campaigns.

Other related metafields you might want to include as well:

SEO Title

• namespace: global
• key: title_tag
• description: Title of the product for search engines.

SEO Description

• namespace: global
• key: description_tag
• description: Description of the product for search engines.