What are the utm_source values that AI platforms use when referring traffic to my Shopify store?
Below are some known utm_source parameter values from AI sources you can use when filtering your Shopify Analytics Reports (please note that this is not a comprehensive list):
- chatgpt.com
- claude.ai
- perplexity.ai
- grok.com
- gemini.google.com
When using ShopifyQL to generate your report, you might want to use the "CONTAINS" operator and only part of the value in you filters.
For example, instead of doing "utm_source = 'chatgpt.com'", you might want to do "utm_source CONTAINS 'chatgpt'" instead in case it changes later.
You could also potentially add a filter like "utm_source CONTAINS '.ai'" to catch less popular AI platforms as many of them use the .ai domain.
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