You can export the UTM parameters from the customer's first visit or last visit as part of a Shopify order CSV/Excel report.

In the EZ Exporter app, simply select the following fields in the Data Settings for an Order data export:

• customer_journey_summary.first_visit.utm_parameters.campaign
• customer_journey_summary.first_visit.utm_parameters.content
• customer_journey_summary.first_visit.utm_parameters.medium
• customer_journey_summary.first_visit.utm_parameters.source
• customer_journey_summary.first_visit.utm_parameters.term
• customer_journey_summary.last_visit.utm_parameters.campaign
• customer_journey_summary.last_visit.utm_parameters.content
• customer_journey_summary.last_visit.utm_parameters.medium
• customer_journey_summary.last_visit.utm_parameters.source
• customer_journey_summary.last_visit.utm_parameters.term

On the "Templates" page of the app, there's also a pre-built template you can use called "Conversion Summary & UTM Parameters (Last 30 Days)" which already includes these fields and can be customized further.