New EZ Exporter Templates: Facebook and Pinterest Product Feeds

We've recently added two additional pre-built templates to EZ Exporter:

  • Product Data Feed for Facebook Catalogs
  • Product Data Feed for Pinterest Catalogs

We also have a pre-built template for a Google Shopping Feed available as well.

These two product feed templates are actually quite similar.  Both of these templates already have all the required fields configured and mapped to your Shopify data.

However, you may need to modify it slightly depending on your store's setup.  For example, if you don't use SKUs in your store, then you'll need to edit it to map the "id" field to a different Shopify field.

Facebook Product Feed

This product feed can be used in Dynamic Ads and Commerce.

Below are the required fields which are already configured in the pre-built template:

Attribute Description

id

Type: string

Required for dynamic ads and commerce.

Max character limit: 100

Unique ID for item. Can be a variant for a product. Use the SKU if you can. Enter each ID only once or the item won't upload. If there are multiple instances of the same ID, we ignore all instances. For dynamic ads, this ID must exactly match the content ID for the same item in your Facebook pixel.

Example: FB_tshirt_001

title

Type: string

Required for dynamic ads and commerce.

Max character limit: 150

A specific, relevant title for the item. Include keywords, such as brandattributes, or condition. Make sure that product titles satisfy catalog requirements.

Example: Blue Facebook T-Shirt (Unisex)

description

type: string

Required for dynamic ads and commerce.

Max character limit: 5000

A short, relevant description of the item. Include specific or unique product features, such as like material or color. Don't include promotional text or any links. Use plain text and don't enter text in all capital letters. Ensure that product descriptions satisfy catalog requirements.

For commerce - To support HTML, use the rich_text_description.

Example: A vibrant crewneck for all shapes and sizes. Made from 100% cotton.

availability

Type: string

Required for dynamic ads and commerce.

Current availability of the item in your store. Must be written in U.S. English. You must provide one of the following values in this field:

  • in stock - Item ships immediately

  • available for order - Ships in 1-2 weeks

  • out of stock - Not available in current stock

  • discontinued - Discontinued

Example: in stock

condition

Type: string

Required for dynamic ads and commerce.

Condition of the item in your store. Supported values: newrefurbishedused.

Example: new

price

type: string

Required for dynamic ads and commerce.

Cost and currency of the item. Format the price as a number, followed by the 3-digit ISO currency code (ISO 4217 standards), with a space between cost and currency. Use a period (".") as the decimal point.

We recommend that you include only one (1) currency in your catalog so customers don't see mixed currencies for products in your ads or commerce channels. To add product information and prices that will display for other countries or languages, upload a country feed or language feed to your catalog instead.

Example: 9.99 USD25.00 EUR

link

Type: string

Required for dynamic ads and commerce.

URL of the specific product page where people can buy the item. f you don't have a URL, provide a fallback, like a link to your Facebook business Page.

Example: https://www.facebook.com/facebook_t_shirt

image_link

Type: string

Required for dynamic ads and commerce.

URL for the main image of your item. Follow these image specifications:

  • All images must be in JPG, GIF, or PNG format.
  • For Shops on Facebook and Instagram, carousel ads, and collection ads: Product images display in square (1:1) format. The minimum image size is 500 x 500 px. We recommend 1024 x 1024 px for best quality.
  • For single image ads: Images display at a 1.91:1 aspect ratio. Minimum image resolution is 500 x 500 px. We recommend 1200 x 628 px for best quality.
  • Image file size limit: 8 MB.

Learn more about product image recommendations.

Example: https://www.fb.com/t_shirt_1.jpg

brand

Type: string

Required for dynamic adsFor commerce, required if no manufacturer assigned gtin.

Max characters: 100

Brand name, unique manufacturer part number (MPN), or Global Trade Item Number (GTIN) of the item. You only need to enter one of these, not all of them. For GTIN, enter the item's UPC, EAN, JAN, or ISBN.

Daily Deals inventory must also include mpn if brand is provided. Required if no manufacturer assigned gtin.

Example: Facebook

The full data feed specifications can be found here.

Pinterest Product Feed

This product feed can be used in Catalogs and Shopping Ads.

Below are the required fields which are already configured in the pre-built template:

Column name Description Syntax/supported values Example
id

The user-created unique ID that represents the product.

Only Unicode characters are accepted.

Max 127 characters DS0294-L
title The name of the product. Must be the same name as the product from the landing page. Include the variant details, such as color and size. Max 500 characters Women’s denim shirt, large
description Description of the product. This field does not support HTML and must be in plain text for optimal experience. Max 10,000 characters Casual fit denim shirt made with the finest quality Japanese denim. 
link The landing page for the product. The link must lead directly to the same product and showcase the same data. We recommend against hardwalls. The URL must start with http:// or https://  Max 511 characters https://www.example.com/cat/womens-clothing/denim-shirt-0294
image_link

The link to the product image. The URL must be accessible by a user-agent, and send the accurate image. Please make sure there are no template or placeholder images at the link. Must start with http:// or https://

Commas must be encoded or removed if they are part of the image link, as currently we are unable to process image links containing commas.

  https://scene.example.com/image/image.jpg
price The price of the product. The price should include currency in ISO-4217 if it is not US dollars. If the currency is not included, we default to US dollars. We accept currency after the numeric price value, with or without space. Currency should follow the standard ISO-4217 code. We do not accept 0 values for price. Do not use currency symbols.

<numeric>

<ISO 4217>

24.99 USD
24.99USD
24.99
24.99 GBP
availability The availability of the product. Must be one of the following values: ‘in stock’, ‘out of stock’, ‘preorder’. in stock
out of stock
preorder
in stock

The full data feed specifications can be found here.

Using the Templates

To use these templates in EZ Exporter, simply go to the "Templates" page and click the the "Use Template" button next to the template you'd like to use:

This will create a set of Export Profile and Data Settings which you can edit to customize the output further.

Tags: new features, ez exporter, product feed, facebook product feed, pinterest product feed, shopify product feeds